Last week, PayPal made noise offering $200K for a “Head of CEO Content.” Everyone debated the salary. Few asked the real question: why does this job even exist? Simple: in a world drowning in AI content, authenticity became priceless. Now let’s flip this lens on Web3 👇 For years, being a “creator” in Web3 was dismissed. Traders made faster money, so storytelling felt secondary. But markets change. And as AI floods every feed, the value of real human creators is skyrocketing. Why? - Skepticism is default. People can smell AI threads and recycled tweets instantly. - Communities don’t rally behind charts, they rally behind voices. Traders flip tokens; creators build culture. - Authenticity carries scars. Copy-paste insights don’t move people, lived experience does. PayPal paying $200K for storytelling isn’t overkill, it’s foreshadowing: In the next cycle, creators who can cut through noise will be the ones who define projects, brands, and even markets. Because in Web3, the rarest asset isn’t liquidity. It’s genuine insight with a human voice.