Pay attention to this: @bbalfour (founder of @reforge, former VP of Growth at @HubSpot) has studied every major platform shift—from Facebook to Apple to Google—and he’s spotted a pattern that’s about to repeat with ChatGPT. Brian predicts that within the next 6 months, ChatGPT will become the next major distribution platform. In our conversation, Brian shares: 🔸 The 4-step cycle every platform follows (and why ChatGPT just entered step 2) 🔸 Why ChatGPT’s platform launch could be bigger than Facebook’s early platform 🔸 The exact signals that ChatGPT will launch a third-party platform within six months 🔸 Why you have six months (not years) to make your platform bet 🔸 Why companies that don’t integrate with ChatGPT will lose to competitors that do 🔸 Why so few companies are actually doing what they need to be doing right now Listen now 👇 • YouTube: • Spotify: • Apple: Thank you to our wonderful sponsors for supporting the podcast: 🏆 @DeveloperXM — The developer intelligence platform designed by leading researchers: 🏆 @Basecamp — The famously straightforward project management system from 37signals: 🏆 @MiroHQ — collaborative visual platform where your best work comes to life: