Differentiation is the new competitive advantage. Vlad Tenev, Robinhood John Collison, Stripe Palmer Luckey, Anduril Augustus Doricko, Rainmaker All of these leaders have strongly cemented their unique positioning. Going "full differentiation mode." Leaning into their brand & personality, amongst a world of copy-cat slop generators. "It wasn't a Steve Jobs presentation. It was a very unique net new thing" Packy captured this SO well in "The Great Differentiation," exemplifying what could very well be the brink of an entirely new movement for creativity & imagination. "You actually do need to do something that's different, but like different in a way that's unique to you" As we're flooded w/ AI-driven sameness, slop, 'viral templates,' & honestly, true creative destruction.. there's a massive opportunity to be distinctive. Companies like Stripe with Cheeky Pint, Anduril with anime and robots, & Robinhood with their lavish 'to catch a thief' launch, demonstrate the power of tailored narratives & unconventional approaches.. ultimately, grabbing attention authentically. In reality, demand for high-quality products & storytelling is only intensifying.. and 'breaking out from the pack' will become even more critical for successful brand recognition & defensibility. Though risky, & some will fail, it's clear this is the only way. P.S. With infinite resources, lower barriers to entry, & endless tools for top-tier production.. the only thing holding a brand back is a strong creative @packyM | @vladtenev | @collision | @ADoricko