genius marketing tactic by @monad - targeted at 5K top CT yappers - incentive to share (pride, maybe more 👀) - shareable assets are individually unique and visually stand out in the timeline - viral 'referral' component with nominations that are limited first-come-first-serve - was likely quick to spin up (simple UI, DB of names, image generation + storage) so low cost, medium to high payoff growth-wise