Every great marketer in our industry shit posts Or knows it’s baseline to acquire mindshare The best minds are super intelligent and can shit post well when needed Being serious is cool but being that way all the time is super cringe imo It takes away from connecting with so many people Some of the best relationships I have today were created from laughing and having a good time It’s the human to human aspect that they see themselves in you having fun on the TL Part of that is also charisma and it can’t be forced or it looks fake and desperate Idk this feels like alpha tbh I had so many of these conversations this week at Clayno HQ Being likeable >>> People will literally checkout the product and what you’re doing if they like you