We asked @antongotchi about the @sleepagotchi journey to 150k+ users. “Very, very quick iterations and very quick pivots.” “We started with a water drinking product but realized it's not going to work. So we tried sleep, and our discord in Japan was going crazy. Then we looked at the data and realized the Japanese sleep the least amount in the world.” So they translated the app, made art and gameplay that would resonate in Japan, and ran at finding product market fit in that market.