i wanted to share some notes on the @solana handle over the past two years, we’ve shifted from a low-volume, highly curated posting strategy to a high-frequency, organic approach. this is a deliberate tradeoff -- to showcase the scale of what's happening across the ecosystem, prioritize organic reach over paid, and stay genuinely connected by being active community members ourselves. - 1M new followers in the past year - weekly views up 250% from 2023 [1] - posts per month up 800% from 2023 [2] - zero paid ads more shots mean more goals… and the occasional airball. that’s the price of playing to win. like investing, you win at the portfolio level -- even if a few individual bets flop. the alternative is one we know too well -- marketers throttled by committee. be careful what you wish for: it’s corporate slop, with any creative risk dead on arrival. when we do miss, the solana community acts as an immune system -- quickly calling it out and steering the conversation back to what matters. we all learn and move on. the system works as intended -- an engaged community that cares enough to labor over what solana stands for. our best marketers will always be our founders, investors, and ecosystem members. [1] 1.95M (2023) v. 6.8M (2025) [2] ~15 posts per month (2023) v. ~120 posts per month (2025)