Marketing in crypto is hard af. Ultimately, what matters just as much as growth is retention. How you tell and package a story gets people in the door, but there needs to be reasons why they stay. It's why extreme hype cycles of new products don't sustain over time. There needs to be a continuous reason to keep coming back. Imagine marketing a new amusement park: - Campaigns that explain why amusement park is bigger and better - Videos and renderings of what the potential rides and attractions will be - The amusement park sells tickets for when they open doors - They offer free food and drinks for a short while Then come opening day, you walk in, and there's barely any fun rides or attractions, all the food and drinks are gone and your friends are walking out with full bellies and barely a memorable time. You invite your friends to come back to the park with you, but they can't, cause they're at Universal or Disney - where they have rides and fans that have been there for years