we need to talk about the things in crypto marketing that still make zero sense: - thinking you can grow a protocol without a brand - announcing your latest update with a thread and praying for virality - still confusing engagement farming with storytelling - involving marketing 3 weeks before launch - treating social like an afterthought while your competitors build narrative monopolies - spending $2M on incentives and $0 on explaining why you matter - thinking "vibes = marketing" (it helps, but it’s not the whole job) - believing good tech sells itself (especially in a bear) - shipping with no clear message, no strategy, no distribution, no use case, and no reason to care - saying “we’ll figure out our positioning later” (you won’t)