I’ve changed how I think about tokens. ( I think? ) TL;DR: Buying > Getting. If you want true alignment, let your earliest supporters buy your token early (low valuation) and take them on a wealth-generation journey with you. Airdrops and token incentives change the social contract. They're costly and tough to measure the impact of, and often reward those offering the least value and the most desire to sell (sorry airdrop hunters). I still dream of an elegant way to perfectly match contribution to rewards, but I’m not convinced it’s possible. Just give believers a "Buy Now button". Sometimes the simplest answer is the right one.